Recently, I was invited to join the ArtsFwd Blogging Fellowship. From now until the end of June, I’ll be offering my suggestions on innovation in arts administration. ArtsFwd is an extension of EmcArts, a social enterprise for learning and innovation in the arts.
From EmcArts website:
We serve as a nonprofit intermediary for many arts funders, and as a service organization for the arts field around innovation. We exist to strengthen the capacities and effectiveness of nonprofit arts and cultural organizations, serving their needs in the design and management of innovative change, and assisting them in building their adaptive capacity.
Think of ArtsFwd as EmcArts’ arms embracing the online community. Blogs, podcasts, videos, and interviews give industry professionals’ tools to actively improve their organizations. ArtsFwd even offers a place for you to share your own innovative projects.Yesterday, ArtsFwd published my first article, What’s the Value of Transmedia Storytelling for Organizations? Here is a taste:
Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks), where unique content is delivered through each platform. For example, Fringe, the hit television show, used transmedia to expand its storyworld and reward its biggest fans. To learn more about how Fringe used transmedia, read my case study about the multiple platforms implemented over the show’s five seasons.
Though arts organizations are different than television programs, I believe it is increasingly imperative that arts organizations employ transmedia thinking as a way to expand a story over multiple media platforms.
The ArtsFwd program is inspiring, and I’m having great fun so far. Shout out to Karina Mangu-Ward, Director of Activating Innovation, and Kendra Danowski, Associate Editor, for spearheading this important outreach initiative. Thanks for having me on board.
Excited about the future.