vine enters the terrible twos: artists start playing together
A couple months back, I profiled “10 Artists to Follow on Vine who are not Adam Goldberg, James Urbaniak, Will Sasso, or Steve Agee.” In the life cycle of social apps, Vine was a baby, spitting up, pooping a lot, and screaming for attention. It had moments of brilliance mixed with a bunch of crap. Since then, something wonderful happened:
Vine entered The Terrible Twos.
That’s to say, it’s a walking, talking, wonderfully messy, sometimes belligerent, and still generally brilliant network of creators having their first conversations and collaborations. Yes – collaborations. Unlike Twitter, Instagram, Facebook and the rest, Vine is not just a virtual playground. It has become a real life place for artists to collaborate.
I initially noticed it with one of my favorite Viners, Meagan Cignoli. Cignoli is a Brooklyn-based photographer who frequently Vines models on photo shoots, uses household objects to make magical eye candy, and was a finalist in the Tribeca Film Festival’s (TFF) #6SECFILMS competition. She’s also one of the first creators to feature other Viners in her videos.
It started with Virtuosic Dance, a dance company founded by choreographer Chelsea Robin Lee, also from Brooklyn. Cignoli featured Virtuosic in one of her #6SECFILMS submissions to TFF.
After I saw Cignoli’s collaboration with Virtuosic, I quickly searched the company and discovered they had previously worked together, shooting video and stills, so it was unsurprising they would make Vines together. Cignoli told me she didn’t initially see it as a collaboration, since they knew each other.
“As a photographer, when I see someone who does something interesting that I want to capture I have always just reached out to them and I say, ‘Hey let’s shoot,'” said Cignoli. “So with Vine, it was the same thing. I thought dance would look cool in stop motion, so I asked her to work with me a bit.”
A few weeks later, Comedy Central launched #ComedyFest on Twitter and experimented with Vine. They featured some of the aforementioned amazingly funny performers, Steve Agee, James Urbaniak and Adam Goldberg, who, you might say, was the first collaborator on Vine, creating accounts for his girlfriend Roxanne Daner and her friend, Merritt Lear, and making wildly bizarre Vines with them. Stir in one of the funniest people on Vine, Marlo Meekins, and you had the makings of some fun crossover Vining.
One day, shortly after the Comedy Central Vinefest, I saw this:
Aside from the organized collaboration by Comedy Central, this was the first time I saw one Viner – who did not know the other Viner before the advent of the app – appear in another creator’s work.
Nicholas Megalis is a musician from Cleveland (now, also based in Brooklyn). It’s hard to describe exactly what Megalis does on Vine. The general category is comedy, but unlike YouTube, which begs for a longer more engaging narrative, Vine allows performers to create mini-performance art pieces. Megalis sings, dances, eats gross food, raps, and spontaneously interviews people with bananas on the street. His short bio on Vine reads, “Musician/Artist/Idiot.” I’d add “Vine genius.”
“I thought he was very clever and cool and I wanted to capture his essence,” said Cignoli about Megalis. “So I emailed him and asked him to collaborate. At first he was like, ‘Well, what do you want to do?’ So I sent a long list of ideas and he was like, ‘YES.’ So he came over a week or two later and we just started making cool things together. It was a lot of fun.”
Since their first collaboration, Cignoli has featured Megalis in more of her Vines, and recently she celebrated her birthday with these wild and wacky dudes: Michael LoPriore, Nicholas Megalis, Jerome Jarre and Rudy Mancuso, all prominent Viners on the platform.
New collaborations can be unwieldy, too. Vine is, like other social apps, an ego driven platform. Most creators work in their own bubbles. Bringing strong, creative minds together doesn’t always lead to productivity.
“We are all idea people so the hardest part is that we have too many ideas and too many big personalities,” said Cignoli. “The other problem is that we all get along so well, it’s hard to get any Vines done. We just want to hang out and joke around, have fun. Too bad there are not more female viners in NYC. I can’t wait to work with Marlo Meekins and Brittany Furlan.”
Marlo Meekins rocketed to the top of the Vine, and recently she made the move to Los Angeles from her base in Toronto. Since Meekins’ arrived in Tinseltown, she’s featured cameos from celebrity Viners, Andy Milonakis and Gillian Jacobs. She also appeared in Steve Agee’s Memorial Day Vines with Andy Richter.
These collaborations are exciting because they feature famous people, but I was most impressed with this gem:
If you’re not on Vine, you probably don’t get it. But all of these artists (Jordan Burt, KC James, Brittany Furlan, Nick Confalone, DirtyCurt, Jethro Ames and Jerome Jarre [with cameos on both coasts!]) are blowing up on Vine. Some of them have over 170 thousand followers.
This past week, it seems another top tier Viner, Nick Mastodon, known for his Disney cartoon/pop music mashups, LNAJ (Late Night Awkward Jams), and an unhealthy obsession with Ricky Martin, is in Hollywood from his native Minneapolis and hooking up with new friends. Here’s Meekins “celebrating” Mastodon reaching 40 thousand followers:
Artists are traveling to far away cities and connecting with other amazingly talented creators to make six second videos. People aren’t just liking and commenting on Vines, they are meeting up in person to socialize and make new work. It’s a fascinating sociological evolution.
And, when artists can’t be in the same city, they’re creating musical loops over which other artists can layer in their own tracks on the #songcollab hashtag, spawned by Jason Coffee, way over in Hawaii. Nicholas Megalis whipped up this witty ditty:
And Coffee responded with this. Search the hashtag, and you’ll find other collaborations, too. Sometimes, the #songcollabs go as deep as five or six musicians.
Fans following these inventive artists love it. When Meekins appeared in Mastadon’s 40K celebratory Vine, commenters lost their minds. Who knows what the next baby step is for Vine? The toddlers are playing together in this fantastic freaky sandbox. I can’t wait until they hit their tweens, and the awkward stage begins…
Pimples and pubes!
Wait. I’ve already seen both of those on Vine.