About a year ago, my friend Matthew Pountney introduced me to Jessica Thom. Well, he virtually introduced me to her alter ego, Touretteshero. Jessica was born with Tourette’s and does not medicate (aside from muscle relaxants) because of unwelcome side effects. As a result, her tics are frequent – she spouts the word “biscuit” 16,000 times a day – and they strain everyday relationships. When Matthew shared Jessica’s website with me, I was inspired.
Aside from Jessica’s obvious bravery, I’m extremely impressed with her transmedia approach to share her story. She embraces Tourette’s as a super power and uses this narrative to teach children about the syndrome. Thus, Tourretteshero was born. Jessica offers workshops for kids where they can embrace their own super heroes, and she’s got a YouTube page featuring fun videos about her work and causes she supports.
Her website shares interactive art created by Touretteshero fans based on Jessica’s verbal tics. She posts the tics and allows fans to vote for their favorite tics. Fans have created illustrations based on the tics, including some of the hilarious R-rated drawings you can see here.
Quirky video art duo chris+keir re-enacted a number of Touretteshero’s tics as performances.
She remixed soundbites into a song featuring actor and comedian Stephen Fry, and, of course, a multi-platform campaign wouldn’t be complete without social media, which you can follow on all the typical channels. My favorite is TicBot – the only bot on Twitter I will endorse – which randomly injects tweeted tics into your feed when you least expect it. Follow @ticbot. Fun stuff.
And now, Jessica is publishing her diaries, Welcome to Biscuitland: A Year in the Life of Touretteshero. You can read some excerpts from the book on The Mail’s website, and pre-order the book on Amazon.
The more I see from Jessica, the more I want to meet her in person. An ocean divides us, but I’ve hope Matthew’s virtual introduction will someday lead to a face to face meeting. Jessica’s creativity, humor and bravery inspires me to not only make good, fun art, but create important work that educates and enlightens.