industry leaders talk transmedia success stories

Before I woke this morning, some top players on the transmedia landscape were wide awake discussing a question posed by Simon Staffans based on a statement made by Lina Srivastava at the Evolving Experiences seminar (#evolvingxp) hosted by MediaCity in Vaasa, Finland.

Simon tweeted that Lina said: “Real stand alone transmedia success stories, revenue wise, just haven’t happened yet. Have they?”

Andrea Phillips, Mike Monello, and Michael Andersen chimed in for a great Friday morning discussion about revenue success and business models in transmedia. They offered examples and debated why early achievements are sometimes written off as anomalies.

I assembled the responses on Storify. It was a good discussion.

[View the story “Industry Leaders Talk Transmedia Success Stories” on Storify]

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there’s something happening here

Since March, I’ve been attending regular gatherings of the Transmedia NYC Meetup, and every month, I look forward to congregating with cutting edge professionals and making new friends.

Recently, the group made two big announcements: It is incorporating as a not-for-profit organization called StoryCode and the Film Society of Lincoln Center is a new sponsor, offering the Elinor Bunin Munroe Film Center Amphitheater for the group’s meetings. Wonderful, dramatic changes for this vital organization.

Last night, Frank Rose and Nate Goldman spoke about immersive entertainment, “fear of fiction,” and how Orson Wells influenced Goldman’s project Undead End, a zombie-pocalypse transmedia extravaganza in Boston, MA and now Bloomington, IN. Sylvain Lerou from Orange shared FanFan2, an interactive project based on the novel of the same name. All the presenters had great case studies, sharing what worked and what fell flat with their respective projects. Zach Leiberman, too, offered a 5×5 call for collaborators for his nascent 3D venture he likened to a little boy’s Alice and Wonderland meets The Red Balloon.

It was very eventful with some “who’s who” in the biz, a packed audience, and after, the Film Sociaty at Lincoln Center offered its green room for drinks and conversation. In a way, that was the best part – exchanging ideas one on one with other energized creators.

The big news of the night was TransmediaNYC Meetup is all grown up. Jen Begeal addressed the group in her new, official capacity as the Managing Director of StoryCode and announced they’re seeking a PR person to jump on board. Got a knack for publicity? Reach out to Jen to find out more.

If you’re the least bit interested peaking at the future of media, stop by the next meeting on November 15th. Same bat time, same bat place. The outstanding Lina Srivastava speaks on transmedia activism. Lina is at the forefront of transmedia for good initiatives, specifically in the documentary film world. She offers innovative ways to integrate tech and social change. Check her out.

Thanks to Aina Abiodun & Mike Knowlton for all their hard work organizing and Rachel Fairbanks, Brian Fountain on the LiveStream and still photography, respectively.

Happy to be part of this growing community.