industry leaders talk transmedia success stories

Before I woke this morning, some top players on the transmedia landscape were wide awake discussing a question posed by Simon Staffans based on a statement made by Lina Srivastava at the Evolving Experiences seminar (#evolvingxp) hosted by MediaCity in Vaasa, Finland.

Simon tweeted that Lina said: “Real stand alone transmedia success stories, revenue wise, just haven’t happened yet. Have they?”

Andrea Phillips, Mike Monello, and Michael Andersen chimed in for a great Friday morning discussion about revenue success and business models in transmedia. They offered examples and debated why early achievements are sometimes written off as anomalies.

I assembled the responses on Storify. It was a good discussion.

[View the story “Industry Leaders Talk Transmedia Success Stories” on Storify]

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